Bestseller tips

1.eBook as an App

It is utmost important to make an ebook independent from any other App (i.e. ebook reader). Only by being an independent app, the ebook can be listed and sold in App Store. It is the only way to guarantee the ebook is exposed to the 48+ million potential customers.

If an ebook is published under an ebook reader, the potential customers are only those who have installed that particular reader. The ebook will never be listed in App Store.

Open “Books” in App Store, you may not find the ebook reader.

The Making of a Bestseller eBook

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2. Robust App

The ebook app must be stable. You may have encountered some apps crashed upon launching or in the middle of operation. It frustrates readers if the crashing app is an ebook. The consequence is poor ratings and negative feedbacks. They drives your potential customers away.

3. Easy to Navigate

Don’t forget to have the table of contents tagged (or linked) to the contents of your ebook. Readers can jump to individual chapters by tapping on the table of contents.

Next/previous chapter flipping function is important in user experience. It saves the reader’s hassle to return to the table of contents before he/she can proceed to the next chapter.

4. Bookmarks

Readers need bookmarks to highlight contents of the book. Bookmarks keep track of all important parts of an ebook. Readers can easily and quickly make reference to the bookmarked contents. It is particularly useful in non-fictions. Not many ebook apps provide bookmark functions.

5. Search Engine Optimized

eBook buyers search the products by keywords in App Store. The App Store search engine adopts a unique ranking system. Relevency and prioritization of the keywords of your ebook directly affect it ranking while being searched.

6. Professional Graphics

The icon appears in App Store gives the first impression to your potential buyers. It must be simple, eye catching and to-the-point. The size of an icon in iPhone is only 57x57 pixels. Professionally designed icon can attract 70% more customers.

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